Senior HR expertise, delivered personally

I started my HR career in FMCG, where things move fast, managers learn quickly, and theory survives only if it works on Monday morning. Since then, I have worked across international companies, energy, oil and gas, critical infrastructure, SaaS, and consulting. My professional journey has taken me from chocolate, coffee, beer, and hypermarkets to national power grids and global HR projects. I have led restructuring, built HR functions, launched management development programmes, introduced performance systems, and supported leaders through periods of growth, crisis, war, and transformation. Somewhere along the way, I learned that most organizational problems are not solved by beautiful policies alone. They are solved when managers know how to set expectations, give feedback, build trust, make decisions, and have the conversations everyone else tries to avoid. This is why management development became one of my strongest professional interests. I believe good people management is not a luxury or a “soft” topic, but a practical business infrastructure. Through Pro HR, I help CEOs, business owners, HR leaders, and management teams build stronger managers and healthier organizations. And yes, after more than 25 years in HR, I still believe that one good conversation can sometimes save more time than ten excellent procedures.